Come share your love for local! The Downtown merchants and business owners invite you to come share some local love this week! Outdoor gear, running shoes, sparkly gift ideas, coffee and books, First Friday Art Walk, and more can all be found this week in the historic heart of Pocatello!

Get ready to #RideWithDeckadence! Looking to try before you buy? Experience firsthand the quality of select snowboards with Demo Setups available now at Deckadence Board Shoppe, 326 W. Center St. Whether you’re a seasoned rider or a beginner, they’ve got the right setup for you to test out on the slopes. Stop in today for more information. For more updates, new arrivals, and exclusive offers, follow them on social media @deckadence.

Pocatello Running Company, 328 W. Clark St., welcomes runners and walkers of all abilities and takes pride in enhancing your running experience—whether you’re aiming to set a new personal record or simply starting your journey toward a healthier lifestyle. They offer an impressive selection of industry-leading brands and shoe options to help you find the perfect fit. Their apparel selection provides numerous choices to keep you comfortable and stylish during your training and racing throughout all seasons.

Have you discovered the four locally owned book stores in Historic Downtown Pocatello? If not, take the time this week to grab a hot drink from your favorite Downtown coffee shop and take a stroll from book store to book store. Hares & Hatters Bookshop is located at 200 S. Main St. The Hygge Place is located at 201 N. Main St. Walrus & Carpenter Books is located at 251 N. Main St. White Owl Books and Import is located at 427 N. Main St., Suite H. You will not be disappointed!

Molinelli’s Jewelers, 126 N. Main, Idaho’s Oldest Jewelry Store, has the sparkle that will make your Valentine’s Day very special! Fine jewelry with exceptional customer service makes Molinelli’s the place to go for engagement rings, anniversary rings, and lots of wonderful, sparkly gift ideas.

At the Valentine Ballroom & Bridal, 100 S. Arthur Ave., you will find beautiful and elegant bridal gowns, a beautiful chapel and event space and an amazing ballroom. The perfect match for your wedding day or special occasion! Book your wedding date, special event date or dress fitting appointment today! Call 208-221-6049 for ballroom information or 208-313-4696 for gowns and custom fitting.

Enchantments, 233 N. Main, has an amazing inventory full of ideas for Valentine’s Day. Stop in today and take a look.

Blades Salon & Spa, inside Station Square at 200 S. Main St., is offering a variety of Valentine’s Day products and services along with gift certificates. Stop in or call 208-234-1111 to schedule your appointment today.

Snag a great Valentine’s Day gift for the catch of your life at Snake River Fly, 257 N. Main St.

Join us on Friday for the February First Friday Art Walk. From 5-8:00 p.m. come experience an enchanting evening featuring a wonderful selection of art, fashion, home décor, Valentine’s Day gift ideas, dining specials and more! Admission is free, parking is free and you are sure to find refreshments along the way.

The guide for First Friday Art Walk will be published in Friday’s Idaho State Journal and will be available at www.historicdowntownpocatello.com.

Discover hidden treasures and step back in time at Cherub Capers, located at 308 W. Center St. They offer a curated collection of vintage and antique items that whisper stories of the past, waiting to become a part of your future. Whether you’re searching for the perfect home decor, a unique gift, or a stylish addition to your wardrobe, their personalized customer service ensures you’ll find something special. Stop in to experience the magic of Cherub Capers! Open Friday for First Friday Art Walk, 3:30-8:00 p.m. and Saturday from 10:00 a.m.-4:30 p.m.

The Crafter’s Market inside Station Square, 200 S. Main St., will be open on Saturday from 11:00 a.m. to 3:00 p.m. Handcrafted items full of local love will be available for shoppers.

Molinelli’s Jewelers will present the 2025 Idaho Bridal Fair on Saturday, March 1. If you are newly engaged or have a wedding coming up, be sure to register for the show at www.idahobridalfair.com. Admission is free and the show will be open from 9:00 a.m. to 2:00 p.m. at the Red Lion Hotel Pocatello. There will be live demonstrations throughout the event. At 1:00 p.m. enjoy an elegant fashion show presented by Valentine Ballroom & Bridal. Over 40 vendors will be on site featuring everything an engaged couple needs to plan the perfect wedding and future. Vendor registration is also open. Booth space and vendor information is available at www.idahobridalfair.com.

Tickets are now available for the 14th Annual Gate City Brewfest returning to Pocatello on Saturday, March 8. From 1:00-6:00 p.m. brewers will offer over 80 different beers for tasting in restaurants, breweries, pubs and bars throughout Downtown Pocatello. Sample craft beers new to our area along with local and regional favorites. Tickets are $30 in advance or $40 at the door. To purchase tickets, please visit www.gatecitybrewfest.com.

For daily updates about our Downtown businesses, dining specials, live music, entertainment and more, be sure to follow Historic Downtown Pocatello on Facebook and downtownpocatello on Instagram. Thank you for shopping local, dining local, and enjoying local!