C-A-L Ranch is celebrating its new Chubbuck storefront next week with a three-day grand opening event, complete with free jeans for the first 50 customers, daily gun giveaways and a free tote bag handed out at the door that lets shoppers get 20 percent off of everything they can stuff in it.

The grand opening will run from Feb. 3 to 5, with a ribbon cutting ceremony set for Feb. 3 at 4 p.m. Jason Miller, vice president of marketing at C-A-L Ranch, said Chubbuck Mayor Kevin England is expected to make an appearance at the ribbon cutting alongside C-A-L Ranch CEO Tom Yearsley.

Miller said the grand opening will be a lot of fun, starting with the first giveaway, which is a free pair of Wrangler jeans for the first 50 customers to show up to the store on Thursday morning. On Friday and Saturday, the first 50 customers will get a free tote they can stuff with goods and get 20 percent off.

Daily grand prizes will also be given away throughout the event. Prizes include a Liberty Safe Centurion safe, a Coleman minibike, a Rhino Metals safe, a Camp Chef pellet grill and gift cards, as well as other prizes.

A fundraiser event also will be held on Saturday by the Bannock County GoldStar Buddies 4-H Club beginning at 11 a.m. They will be serving soda samples and hotdogs for $1 or a donation.

“We want to make a big splash,” Miller said. “We’ve been part of the Pocatello community for a long time now and so we want to make a big splash to everybody in the community there.”

Miller said the store’s new location, at 4215 Yellowstone Ave. in the former Shopko storefront at the Pine Ridge Mall, is serving the retailer well so far. The location opened to shoppers on Jan. 17.

“So far, so good. We’ve only been in there for just over a week now, so it’s still kind of early to tell but we think it’s going to be better (than the old location),” he said, referencing the store’s previous spot in the Pine Ridge Mall where Macy’s once was. “Customers are loving that there’s a lot more parking stalls and that it’s a lot easier to get in and out for people with trailers than the old location, and it feels more open. I think this location is going to be really good for us.”

Miller said he hopes customers enjoy the grand opening and that it will influence them to continue shopping at C-A-L Ranch in the future.