MONTPELIER — Tucked away in the heart of Montpelier, Studebaker’s Pizza has captured the spirit of retro American pizza parlors for 34 years and counting.

The cozy local hangout sits on the corner of Washington and Eighth streets in downtown Montpelier, impossible to miss for travelers visiting the city. It remains a place that resonates with many who have moved away but find themselves drawn back to the familiar flavors they love.

The pizza speaks for itself with a renowned deep-dish pan-style crust that balances lightness and air with the perfect blend of crisp and buttery texture, creating an ideal base for fresh toppings.

Brian Jensen’s connection to Studebaker’s began during his teenage years when he worked at the Rexburg location. Shortly after returning from serving a mission for The Church of Jesus Christ of Latter-day Saints, Jensen was offered an opportunity to manage the new Montpelier location in 1991.

Jensen might say the rest is history, but Studebaker’s is far from a thing of the past.

Beyond serving pizza and subs to tourists, visitors from other parts of Southeast Idaho and local residents, Jensen actively supports Bear Lake County’s schools and organizations. This year, he sponsored “Best Seat in the House” for the Bear Lake High School volleyball and basketball teams. His years coaching the Bear Lake Middle School and High School wrestling programs have allowed him to give back while forming lifelong friendships.

The Studebaker’s menu has evolved over time while the restaurant has maintained its nostalgic 1950s and ‘60s atmosphere — from its color scheme and artwork to its own mascot. Jensen has added new pizza varieties over the years while keeping the classics that keep customers coming back.

Despite competition from other pizzerias, Studebaker’s believes fresh, daily-made crusts and an innovative approach to pizza give it an edge. The restaurant’s hallmark crust and cheese require Jensen and his team to arrive hours before opening to make dough and grate cheese to perfection.

Despite rising food costs affecting restaurants nationwide, Studebaker’s stands by its longstanding policy of always using fresh ingredients to maintain quality. The restaurant has built a loyal customer base, including many who travel from out of town specifically for its unique deep-dish pizza.

For those who have moved away from the Bear Lake Valley, there’s comfort in knowing some things never change.

Jay and Kirsten Keetch, former valley residents who now live near Twin Falls, always make sure to visit Studebaker’s on trips home.

“When we come to visit, Studebaker’s is always on the list,” Jay said. “Our boys love everything we get there. The ratios of crust, sauce and toppings are so balanced. Nothing is overpowering and flavors mesh well. We are big fans of the Italian sub. The bread is soft and toasts to perfection.”

Out-of-town customer Bo Smith of Pocatello says you can’t drive to Montpelier without stopping at Studebaker’s.

“Small-town pizza spot with big-time taste. Best cheese sticks in the world. Stop every single time,” Smith said.

The ultimate charm of Studebaker’s extends well beyond its menu. Jensen continues to be the heart and soul that brings an inviting atmosphere, maintaining the reputation Studebaker’s has proudly carried for originality and quality pizza for more than three decades — with no signs of changing anytime soon.