POCATELLO — Portneuf Health Care Foundation officials are kicking off a pilot program on April 1 that involves a new concept called “t-shirt bombing.”

    Their goal is to reward those who are exercising outside with a surprise gift.

    “We have ordered a few hundred t-shirts to take with us around Pocatello and Chubbuck to reward people for being physically active,” says Holly Sierra, the  Community Health Coordinator for the foundation. “Basically, when we see people jogging, biking, walking etc., we’ll toss them a t-shirt with a catchy saying on it and a small card that reads, ‘You’ve been caught setting a good example. Here’s a t-shirt to reward your healthy lifestyle.’”

    Sierra indicates that the t-shirts will not be thrown at people, rather tossed in their direction after being given a heads up.

    “We won’t be throwing them out of a car window, or anything like that,” Sierra explains. “We will just be walking up and tossing the t-shirt to them.”

    The t-shirts come in all different sizes and colors including: Purple, blue, teal and mint. The back of the t-shirt reads: “Get up and move it.”

    The overall idea is to thank those who are setting a good example for others to follow, according to Sierra.

    “We’re trying to motivate those who need it to be more active,” she said. “This is a small incentive to get people outdoors and moving!”

    One of the foundation’s missions is to increase the amount of time people spend exercising and to improve upon their eating habits.

    “We are also partnering with the Greater Pocatello Chamber of Commerce to support their wellness program,” Sierra concludes. “It’s just one more avenue for us to motivate people to get outdoors and be active, especially since the warmer weather is headed our way.”

     Active individuals can expect to be “t-shirt bombed” at different times throughout the day.