POCATELLO — Shelly Jones and Duane Rawlings very well may have pieced together a business plan that could be a big hit.

    The sister/brother duo are currently in the middle of launching a new, in-home sales company called Stylish Jewelry.

    This Thursday, those who are interested in becoming independent consultants are encouraged to attend a free seminar that starts at 7 p.m. It will be held at their Old Town Pocatello location, 426 W. Lewis St.

    In order to reserve a seat, dial (208) 223-7070.

    “We have not bought into someone else’s concept.” Rawlings explained, who is the director of consultant relations for Stylish Jewelry. “We came up with this idea on our own. Shelly is the visionary.”

    To the siblings’ knowledge, the “Make It, Take It” concept is the first of its kind in the United States.

    “People who attend a party essentially pay for each individual bead they pick out. Plus, we have some beads to offer free of charge,” Jones further explained. “Before the item is assembled, the consultant figures out how much the piece will cost. That way customers can make adjustments at that time, if need be.”

    She continued: “The cost could be significantly reduced depending on whether they choose elastic, wire or chain. Overall, the jewelry is really easy to make and can fit anyone’s budget.”

    Basic information will be dispersed at the Nov. 1 seminar.

    Those who sign up to be independent consultants for Stylish Jewelry will make 40 percent of all party sales.

    “If they want to make a career out of this, they can,” Rawlings said. “It’s also an option for those wanting to supplement their income.”

    Independent consultants will receive training at a later time.

    “We want to make it as easy as possible for our consultants to get up to speed, because we realize how busy people are,” Jones said. “Eventually, they will be able to tap into training courses online. This will be a big plus for those who have children.”

    There are literally thousands of different types of beads to choose from, according to Jones.

    The company president says the options are endless as far as what can be created with the provided supplies. Hosts and party goers, alike, can choose to hand-craft necklaces, bracelets, scarves (with adorning beads), key chains, purse accessories and eyeglass chains.

    “To get started, it’s as simple as picking out one bead you really like. It is that easy,” Jones said. “During test parties, some were wary to try this since they had never done anything like it before. To their surprise, their creativity came naturally.”

    Parties can be hosted with themed beads for Halloween, Idaho State University Bengal spirit, the National Football League and hunting. Guest lists could be created for those invited to a bridal shower or even a child’s gathering.

    “There are no limitations at these parties. They can make whatever they want,” Rawlings added.

    The duo started to formulate a business plan back in June after talking about the idea for nearly a year.

    “We’re just going to go for it and see what happens. This economy needs some help, and we are trying to contribute,” Jones said. “I sold an assisted living facility to invest in this. So, there is no turning back for me.”

    The former health care administrator lives in Inkom. She already has contacts lined up to represent Stylish Jewelry in Boise, California, Las Vegas, Phoenix and Salt Lake City.

    “No matter how big we get, we will always be from Idaho and strive to maintain a high level of integrity,” Jones concluded.

    Rawlings is a former investment advisor. He currently coaches the varsity baseball team at Century High School, where he also holds the title of Academic Success Coach.

    The co-owners of Stylish Jewelry are participating in the “Trick-or-Treat the Old Town Streets” event Wednesday, Oct. 31 from 3-5:30 p.m.

    For general information visit www.stylishjewelryinc.com.