Abracadabra opening soon

Josh Swain is getting Abracadabra’s, a new breakfast and lunch bistro in Pocatello, ready to open within the next few weeks. The new restaurant is located at 1151 Yellowstone Avenue.

POCATELLO — A new restaurant is looking to bring its magic to the Gate City.

Abracadabra’s, a bistro that specializes in breakfast and lunch, will be opening soon at the former Pizza Hut location at 1151 Yellowstone Ave.

The restaurant currently has one other location in Idaho Falls, where its magician-themed decor and larger-than-life food has attracted a large customer base and critical acclaim.

“Our food is quite a bit different than the average restaurant,” said Josh Swain, who co-owns Abracadabra’s with his brother Jonathan. “It’s very big and colorful with lots of flavor.”

Aside from daily specials, the menu at the Idaho Falls location will be the same in Pocatello.

According to Josh Swain, the restaurant’s most popular dishes include the Captain Crunch Encrusted French Toast, the Deep Fried Monte Cristo Sandwich, the Open-Faced Philly Cheesesteak, the Chicken and Waffles, and pancakes that stretch across a platter approximately 13 inches wide.

But the food is only part of the experience at Abracadabra’s.

Once the new Pocatello location opens its doors in the coming weeks, patrons familiar with the former Pizza Hut will be greeted with a completely redesigned interior. The painted ceiling is a piece of art adorned with moons, stars and swirls. Hanging above each table is a light fixture shaped like a magician’s top hat that radiates different colored lights.

“It’s a cozy atmosphere with plenty to look at,” Swain said.

Abracadabra’s opened in Idaho Falls in the fall of 2015. According to Swain, there was little fanfare and no local advertising during their grand opening. However, as their customer base grew over the next few months, so did the positive word-of-mouth.

Before long, Abracadabra’s was chosen No. 1 in the best breakfast category in the people’s choice awards for both the Post Register newspaper and the Idaho Falls Magazine.

But why name the restaurant Abracadabra’s? A note under the restaurant’s top hat logo on the menu explains the reasoning.

“Abracadabra translates to ‘I create what I speak,’” the note reads. “As magician chefs at Abracadabra’s we know that food is more than just cooking, it is creating something special. That’s why our slogan is ‘Abracadabra’s, where the food is magic!’ Our food is our voice.”

In the future, Swain said he and his brother are looking to take their magic to areas besides Idaho Falls and Pocatello, with potential future locations in Twin Falls, Boise and the Salt Lake City area.

But as they expand, Swain wants to stay innovative and make sure his employees continue to provide creative input into the business. For example, if the chefs cook up a phenomenal dish, it ends up on the menu.

In fact, Swain said that the head chef at Abracadabra’s, Skylar Putnam, has been essential to the popularity of the bistro’s brand.

An opening date for the Pocatello restaurant is tentatively scheduled for Jan. 31. But for the most up-to-date information on the opening and the remodeling of the facility, visit “Abracadabra’s Pocatello” on Facebook.

The Pocatello location will be open seven days a week from 7 a.m. to 3 p.m.

The restaurant is currently looking for servers and cooks. Anybody interested in working at Abracadabra’s in Pocatello is asked to email their resumes to abrapocky@gmail.com.

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