POCATELLO — Collectors, dedicated fans and Pokemon masters will soon be able to “catch em’ all” at a new trading card shop that recently opened its doors in Historic Downtown Pocatello.

The ever-popular Pokemon franchise took the United States by storm in the 1990s and continues to be one of the most profitable franchises in the world, obtaining just under $100 billion in estimated total revenue since its inception in 1996.

From video games and mobile games, television shows, movies, toys and more, Pokemon continues to captivate the hearts and minds of old and young alike.

The new downtown Pocatello card shop will be named Cardatello and its owner Matt Lorcher hopes to feature the beloved pocket-sized monsters as one of the mainstays of the brick-and-mortar storefront.

“The primary focus is on Pokemon,” Lorcher said. “It’s been my favorite trading card game, so it’s kind of what I decided to base the shop around. I assume we probably have one of the best selections in all of Idaho for Pokemon. I do want to carry some other stuff, so a little bit of Magic, some Japanese Pokemon and then some sports cards. (I’m offering) all sorts of supplies, from penny sleeves to binders to hard cases, stuff like that. Just so collectors have a good way to store their collection.”

Lorcher’s first foray into the trading card world was back in 2010 during his time at Idaho State University when he was selling Pokemon cards on eBay out of his dorm room.

“I just got more into it, got some distributors, and then started selling more online,” Lorcher said. “Then we moved to Phoenix for five years and I grew it a lot there. We moved back up here to start a family, we bought a little storefront and now I’m going to open a brick-and-mortar store for trading cards and sports cards.”

Most of what Lorcher sells is primarily sealed product, which are generally large boxes filled with booster packs from various eras during a trading card games lifetime. Lorcher has 10 years of product that goes back to Pokemon’s XY era while also offering newer items, singles and graded cards.

“I definitely want to do a Pokemon league,” Lorcher said. “We’re in the process of getting the official league set up, but it’s definitely a place where people can come and play. We already have tables and chairs set up so anyone can come in at any time and play with their friends or test out their decks here. I like to do booster drafts for Pokemon. I just haven’t done a lot of (Magic the Gathering) yet, but maybe eventually.”

Pokemon trainers and trading card game enthusiasts can test their skills at the shop at 1134 N. Main St. It had its grand opening on Sept. 13.

“I’m definitely most excited about the community aspect, I felt like growing up in Idaho and then going to college at ISU in Pocatello, there wasn’t the best selection of Pokemon,” Lorcher said. “I want to provide a comfortable place people can come and play. I want a very family-oriented, family-friendly place where kids can learn to play the game.”

For more information on Cardtello or to purchase any of its products currently available online, you can visit its website, cardatello.com.