BOISE — The Idaho Transportation Department announced its Office of Highway Safety will be engaged in a joint operation to heighten traffic enforcement from now through Labor Day.

The campaign is launching as the state nears the close of the 100 Deadliest Days, the period from Memorial Day through Labor Day when traffic crashes and traffic fatalities are at their highest for the year. To this point in the period, 73 people have been killed on Idaho roads compared to 78 fatalities at this time in 2025.

With impaired driving continuing to be a major factor, participating agencies will be joining the national Drive Sober or Get Pulled Over campaign by encouraging Idahoans to plan ahead, designate a sober driver and make safe choices before getting behind the wheel.

“Impaired driving is one of the most preventable causes of serious crashes on our roads,” Josephine Middleton, highway safety manager, said in a news release. “We want everyone to enjoy the holiday weekend, but that starts with making a plan. If you drink, don’t drive. It’s that simple.”

In its release, the Idaho Transportation Department described Labor Day weekend as ”one of Idaho’s most dangerous travel periods,” and underscored the goal of increasing patrols for impaired drivers will be to improve safety, rather than increase citations.

“Our priority is keeping people alive,” Middleton said. “Every driver has a responsibility to make choices that protect themselves and others.”