A love of the outdoors and frequent visits to Idaho prompted former Floridian Greg Kjono and his family to make the move to Pocatello to open the city’s latest sporting goods store: Idaho Adventure Sports at 365 Yellowstone Ave.

“I spent time looking around Pocatello for about a year,” Greg said. “The people are friendly, the cost of living is low and the outdoor opportunities around here are fantastic.”

Greg, wife Joann, son Chris and daughter-in-law Fern will run the store as a family business. The foursome is eager to fill a niche they believe has been missing in the area by offering “person-to-person” sales, service and knowledge on the latest outdoor equipment and apparel.

Greg, a skilled outdoorsman particularly in high country backpacking and rock climbing, hopes to pass on his knowledge to his customers.

“You can’t get this kind of service shopping online,” Greg said. “We’ve had hands-on experience with the latest gear, and there’s people here who are truly knowledgeable on the subjects.”

Idaho Adventure Sports offers top-of-the line outdoor products purchased direct from the manufacturer, such as Petzl, Mad Rock, Grivel, Wild Country and Metolius.

“We have the gear to bring climbers to the next level with equipment for beginners all the way to the skilled mountaineering level,” Joann said.

The store also carries outdoor gear for children and dogs.

Since the business opened in March, Greg claims the reception from the community has been great.

“People have been impressed by the depth of our business,” Greg said. “Word of mouth and social media has been bringing us new customers every day.”

As the business grows, Greg hopes to eventually hire a staff and possibly upgrade to a larger building.

“We are so excited to be a part of the Pocatello community,” he said. “The hiking and rock climbing in this area is awesome, and we have what it takes to help give people the best experience possible.”

Idaho Adventure Sports can be found on Facebook, Instagram, Twitter, YouTube, Pinterest and at idahoadventuresports.com. Products can also be purchased online.

The store is open Monday through Saturday from 10 a.m. to 7 p.m.