Pocatello’s Goodwill thrift store is moving into the old Element Outfitters building on Yellowstone Avenue. The new Goodwill location will open for business on Thursday.

POCATELLO — Customers will be treated to prize drawings, free canvas shopping bags and the opportunity to seek and claim 100 hidden treasures during the grand opening of the city’s larger, new Goodwill store location.

The thrift store, which is affiliated with a private, nonprofit organization called Easterseals-Goodwill Northern Rocky Mountain Inc., will open at its new location at 1570 Yellowstone Ave. at 8 a.m. Thursday.

The store had been operating in 12,000-square-foot building at 441 Yellowstone Ave. The new location, which was formerly Element Outfitters, has 18,000 square feet of space, including a 12,000-square-foot retail area. The remaining space will be used for processing donations and storage.

The new location also has a two-lane, covered donation drive-through.

Officials said Goodwill, which sells lightly used household items and clothing, outgrew the space in its previous store.

“We’re really looking forward to a successful grand opening, and I want to thank all of the generous people who donate to Goodwill and are making this bigger location possible,” store manager Michael Thiel said in a press release.

Thiel said free canvas bags will be given to the first 500 customers of the new store, and customers will have the opportunity to win Goodwill gift cards of up to $100 from drawings. Furthermore, 100 special items will be hidden throughout the store for customers to find and take home.

Another grand opening give-away has been planned for online customers. The winner will receive a free outfit each month for a year. Entries will be accepted at

“In this economy where people don’t have as much disposable income, Goodwill really is meeting some needs from a shopping perspective,” Thiel said in the press release. “More people are becoming Goodwill shoppers. It’s a smart thing to do, to recycle and look good at the same time.”

Store hours will remain the same, from 9 a.m. to 7 p.m. Monday through Saturday and 10 a.m. to 6 p.m. on Sunday. The store’s phone number will be (208) 233-1445.

Easterseals-Goodwill provides 43 different programs in 42 locations in Montana, Idaho, Wyoming and Utah. The nonprofit organization offers employment and job training, day programs and housing for adults with intellectual disabilities. Furthermore, it offers children’s therapy and health-related services for adults and seniors.

Goodwill officials emphasize they also can earn revenue from stained, torn or out-of-fashion clothing. Unusable clothing is baled and sold to recycling agencies, where it’s repurposed for insulation and other uses.

The thrift store will lease its new facility from Ketchum-based Headwater Capital. The commercial real estate business reportedly paid about $2 million for the building and also financed a significant renovation for the thrift store’s use.