POCATELLO — A local taproom is going mobile.
After nearly two years in business, the owners of Wanderlust Craft Beer & Wine in Pocatello decided the people of the Gate City needed more beverage options for events. That led to the creation of a trailer with eight taps and multiple canned wine options that can be hired out for any number of occasions — from weddings and music festivals to county fairs and more.
“We wanted to be more places at once, and of course you can’t be,” said Jennifer Moreno, who owns the business with her husband, Albert. “So we figured out that if we had a mobile, we could not only go to events and county fairs, but we could also do private parties and weddings and just be out there more.”
Wanderlust’s brick-and-mortar location at 1799 Hurley Drive, Suite A, has 30 ever-rotating beers on tap, and Moreno said business has been booming since they opened in early 2018.
“Since we’ve opened up this place, I’ve learned that there are a lot of craft beer drinkers,” Moreno said. “With us being open, we brought more craft beer drinkers because they didn’t know that they liked it. There’s a lot of people that go, ‘I don’t like beer at all,’ but we’ll give them something, even if it’s a cider, and they go, ‘Oh, that is kind of good. I do like that.’ Since it’s always changing, we’ve always got something new on, there’s always something that Albert can find that you will like. He’s good at that.”
Since they’re doing so well, the couple decided it was time to open a trailer, which Moreno calls #wanderingtaps on Instagram. By using that hashtag, people can find out what events the trailer is at.
“It’s basically a fridge on wheels,” Moreno said. “It gets down to 37 degrees, and we serve just like we do in (the taproom).”
Eight taps on a mobile setup is a lot, but Moreno said it was important to her to fully commit to the idea and have variety.
“We have eight taps so that we can bring the variety,” Moreno said. “That was a must when we got that. I didn’t want to just have a couple and then you can’t appease everybody. There’s the light, light beer drinkers, and then there’s the dark beer drinkers. … Eight was our minimum.”
Moreno said the trailer can be hired for any occasion — the beer and wine license for the shop covers the trailer as well — but she needs to know about the event at least two weeks in advance to get a catering license.
“It can pretty much go anywhere,” Moreno said.
Moreno said the idea for the trailer came when they went to the annual Beer Festival in Lava Hot Springs last year. At the event, Utah-based Wasatch Brewery had a similar mobile taproom, and they thought, “Why can’t we do that?”
“We got the details, and we got the trailer, and we put it all together,” Moreno said.
So far, the trailer has only been at the Pocatello-Chubbuck Chamber of Commerce building for its ribbon-cutting earlier this month. But Wanderlust also held an Oktoberfest event at the store that featured the trailer and Moreno said that was a big success for the business.
“There were a ton of people,” she said. “There were no seats available. It was good.”
The trailer will be wandering to the AMVET Crawdad Feed, which runs from 5 to 9 p.m. Thursday at the Pocatello Elks Lodge, 410 S. Main St. in Pocatello. Tickets for the event are $15 at the door.
For more information, visit wanderlustinidaho.com or follow Wanderlust on Instagram or Facebook, both at @wanderlustInidaho. You can also call them at 208-417-0713.