POCATELLO — Exercise enthusiasts could be in for a treat with the rebranding of one local gym.
Over the past year, the Pocatello Athletic Club, also known as PAC Wellness, has rebranded their gym after a change in ownership and will be holding a ribbon cutting at 5 p.m. Tuesday at 1435 N. Main St. in Pocatello.
PAC Wellness had been around for five years and was under the ownership of two sisters before Misty Olsen took sole ownership back in the summer of 2018.
“Olsen was really envisioning integrating a mental health aspect in with having your gym, where you come in and do your workouts but also work on mindset aspects,” said manager Priscilla Bake. “So we thought that would be a good time to rebrand to let people know that our focus has shifted.”
Along with a rebranding, they are also currently preparing to transition into a 24-hour gym and expect for it to be ready within the next few weeks.
Bake said that the importance of a strong mentality and adopting that into your lifestyle is something they wanted their customers to focus on in addition to physical workouts.
“We have noticed that (the client’s) attitude about making a physical change is different than it is when they are only focused on getting in their workouts or just sticking to a diet,” Bake said. “If they look at it like it’s a lifestyle change and approach it from that aspect, then they are more likely to make it a lasting change in their behavior. It’s really about behavioral change and not just about following the instructions we give them.”
With their rebranding comes a health coaching program in three areas that they see as integral to achieving success, which include mindset, nutrition and exercise. These three aspects also reflect in their logo, which was Olsen’s invention, and is composed of three stacked triangles that symbolize each of the three aspects.
“It mainly comes from her vision of taking this mindset at the bottom of the triangle and balancing nutrition and exercise on top of that mindset,” Bake said. “In your life, you have balance of all those things. But if you take mindset out, nutrition and exercise aren’t going to have the same effect.”
In addition to the health coaching program, they also offer personal training, meal planning, child care services for clients, and classes with activities such as spinning and yoga, and even offer a metabolic class that encompasses both cardio and strength training.
“The metabolic class kind of unique to the area,” Bake said. “It’s a one-hour super intense class where we combine strength training and cardio together and switch it up every time. Members really like to come to that class, because they can come to it several times a week and know they are going to get a different workout every time.”
Bake is well-familiar with integrating not just physical exercise but also nutrition and mental toughness into lifestyle changes. Prior to working as a gym trainer, she was a stay-at-home mom who managed to lose 70 pounds. It was through this journey that she found passion for the gym environment and helping others.
“After I got into the fitness environment, I loved it so much that I got certified as a spin instructor and a trainer and I’m also certified in nutrition and functional fitness,” Bake said. “I love working with people and when this place opened and I was able to come on as a manager, it all just came together and I got to do all these things in one place.”
Olsen also knows that to help better those around her she must first better herself. She is currently at Idaho State University pursuing a degree in counseling in to further understand how to best teach the mental aspect of physical fitness. She also currently works as a counselor at an elementary school, in addition to being a personal trainer and running the gym.
As they tweak certain aspects of the gym, they hope to draw in those who are on the lookout for personal betterment.
“I think the main thing is that for people who aren’t aware that we are here, especially on this side of town,” Bake said. “It gives everyone an option if they’re looking for some place that’s not a small box gym but not a huge chain gym. We’re somewhat in between, we’ve got a nice niche. And our goal here is to make anyone at any fitness level welcome and not scared to come in.”
PAC Wellness is currently open from 5 a.m. to 9 p.m. Monday through Friday, from 7 a.m. to 4 p.m. Saturday, and from 9 a.m. to 3 p.m. Sunday. For more information, visit mypacwellness.com.