When I met Dustin Gaylor at a job site, he was 25 feet up on a ladder washing the inside of a window (he swears by a mix of Dawn dish soap and water). He was preparing the two-story window for reflective film installation. As I watched him work, it was clear that window tint technology has come a long way from the bubble-prone, peeling film of 20 to 30 years ago.
The view from his ladder overlooked the lava bed and Portneuf Gap, but with floor to ceiling windows, the view comes a lot of morning sun. Gaylor explained the owners wanted to reduce the morning heat and their air conditioning bill. “Summer is our busiest month for home installation,” said Gaylor. Commercial clients have the same goal. “I have a dental office that couldn’t keep their interior below 76 degrees; after I tinted their windows, the AC could keep it at 62 degrees.” To balance his busy summers, Gaylor has a winter business installing Christmas lights.
Adding window tint is an easy way to save money on cooling costs. A retrofit with film costs less than purchasing new windows, and the return on investment takes only one to two years. Gaylor went on to explain that while blinds cut down on light, they do not do a good job reducing heat. And blinds may obscure a great view. The film he uses reflects light and heat with the added benefit of preventing sun damage on carpet, furniture, and artwork.
Gaylor learned his trade in Florida installing automotive window tint and clear bras. He gained experience in residential and commercial work there as well. He moved to Pocatello and installed window tint and clear bras for a local dealership and a glass and tint shop. After several years, Gaylor realized he could not reach his financial goals unless he went into business for himself. “My wife said, ‘Don’t complain or do something about it.’ I knew she was right, so I chose to do something,” said Gaylor
The Small Business Development Center (SBDC) has been working with Gaylor since 2018. He met with the SBDC as he was planning to take the leap to running his own business. “Ann (SBDC consultant) helped me with a business plan and helped me see things I had missed,” said Gaylor. “With her help, I felt comfortable enough to take the leap.”
Although he is the only employee now, the business is growing quickly, and he plans to hire employees next season. He has already worked on homes from Island Park to Salt Lake City. He schedules work by appointment, and “loves seeing the joy on client’s faces when I am done with an install.” To learn more visit “http://www.divinefilmsolutions.com”
When Gaylor is not installing film, he is working on his own cars and spending time with his wife and daughter.
The SBDC is taxpayer funded to provide no cost consulting and low cost training to any small business. Ann Swanson is the regional director of the Small Business Development Center (SBDC) at the ISU College of Business at 208-282-4402 or HYPERLINK “mailto:firstname.lastname@example.org” email@example.com.